Custom internal tools and automation for SMB operations
Custom internal tools that remove manual work for SMB teams.
Dashboards, workflows, and integrations that replace spreadsheets and disconnected tools. Fixed-scope builds, quoted. Support as needed.
- Automate approvals, reminders, and handoffs (purchase, reimbursements, invoices).
- Centralize operations data and reporting (dashboards, exports, scheduled reports).
- Engineering discipline included: reliability guardrails and performance awareness so the tool stays fast and cheap to run.
Based in Surabaya, Indonesia (GMT+7). Working async-friendly with SMB teams.

Burhanuddin Ahmad
Custom internal tools and automation
Best fit: SMB teams replacing spreadsheets and manual processes.
Deliver: workflows, dashboards, and integrations.
Handover: docs, training, and a clear next-step plan.
Email (estimate request)
[email protected]Results
Practical, boring systems that make day-to-day operations easier.
Single source of truth
Less spreadsheet chaos
Centralize data and make ownership clear.
Fewer mistakes
Validation + audit trail
Permissions, approvals, and clear history of what changed and why.
Faster reporting
Dashboards that update
Real-time views and scheduled reports so decisions are not blocked.
Performance and cost-awareness included by default so the tool stays fast and cheap to run.
Services (fixed scope, quoted)
You request an estimate. I respond with scope, timeline, and a fixed quote.
Workflow Automation Sprint
Quoted~2 weeks. One workflow end-to-end.
- Form → approval → notifications → dashboard
- Roles/permissions + audit trail
- Deployment + handover
Internal Ops Tool Build
Quoted4–8 weeks. Multi-role app.
- Admin + reporting dashboards
- Core workflows and data model
- Deployment + training + handover
Integrations Pack
Quoted1–3 weeks. Connect systems.
- Connect 2–3 systems (Sheets/POS/ERP/email/etc)
- Scheduled sync + failure alerts
- Operational runbook
Support (as needed)
Bug fixes, small features, and operational tweaks when your team needs them. No long-term contract required.
What I need from you
A short workflow description, sample data, and a point of contact. If integrations are involved, access to the relevant tools/accounts. NDA is fine.
Case studies
Selected operational software shipped. Click a card for scope, contributions, and stack.

Logistics & Fleet Management
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Ad Campaign Automation
Sultan Ads Facebook Automation
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Event & Registration Management
Community Event App
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F&B Operations
TabSquare Connect
2022 - 2024Order orchestration to connect online and offline ordering channels with POS and kitchen systems.

Property / Hotel Booking
Rakuten RTX Property/Hotel App
2021 - 2022Accommodation wholesale and travel technology service providing inventory access via a single connection.

Tour & Experiences Booking
Rakuten Travel Experiences
2021 - 2022Booking platform for tours and travel experiences.

Event Invitation Platform
WalimahApp: No Code Website Invitation Builder
Initiated, designed, and built the project with one co-founder.
Process
Step 1
Workflow mapping
Understand what happens today and what should change.
Step 2
Scope
Acceptance criteria, timeline, and a fixed quote.
Step 3
Build
Deliver iteratively with short demos and feedback.
Step 4
Deploy
Ship, set up access, and ensure the workflow is usable.
Step 5
Support
As needed: fixes and small improvements.
FAQ
Who owns the code and data?
You do. The goal is a tool your team can keep running and improving.
Can you start from Google Sheets?
Yes. Common starting point. We can map the workflow and migrate it into a proper system.
Can you integrate with POS/ERP tools?
Yes, depending on access and available APIs/exports. If not possible, we can still reduce manual work via safer imports/exports.
Do you provide support?
Yes. As needed.
Request a project estimate
Send a short brief. I will respond with scope questions and a fixed quote.